Fieldlab creative earning capacity

NOCV stands for National Research on Creative Earning Power: a fieldlab examining the impact of entrepreneurship training on the earning power of creatives. Thus, the central focus is the relationship between entrepreneurship training and earning power. The outcomes of this research will serve for the development of effective methodologies to increase the entrepreneurship and thus the financial autonomy of creatives.

"The cultural and creative sector is a special sector; arts and culture are essential to our society. But its value by no means always reaches its creators, and the labor market position of many people in this sector is worrying. "

With these words opens the advisory report Passion Valued: Strengthening the labor market in the cultural and creative sector, released by the SER and the Council for Culture, in April 2017. In this report, these councils make a number of concrete recommendations to improve the labor market of the cultural creative sector. The new initiative National Research on Creative Earning Capacity (NOCV) will concretely address a number of these recommendations, thus contributing to the development of a financially healthy sector. The need to strengthen the earning capacity of artists in the creative sector is very high, as the SER report also underlines.

Creative Impact Research Institute, Impact Centre Erasmus and Braenworks have joined forces for NOCV, and are investigating the impact of entrepreneurship training on the earning capacity of creatives.

NOCV will begin by setting up a Fieldlab. This Fieldlab is the research laboratory that focuses on the relationship between entrepreneurship training and earning power. In this Fieldlab, various entrepreneurship trainings will be given to creative professionals (to be). Subsequently, impact measurements will be carried out to gain insights into what
works and what does not work in increasing earning power, and these impact measurements will be supplemented with qualitative research. The results of this research serve to develop effective methodologies to increase entrepreneurship and thus the financial autonomy of creatives.

The desire is to continue this research in the future so that entrepreneurship education can be continuously improved and remain current.

$100,000 will be used as a PPP program grant.