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  • Virtual Reality

  • Programme info

    • Title: Creative Industries Immersive Impact Coalition
    • What: increase the capacity to realize immersive experiences and enable the industry and its creators to capitalize on opportunities
    • Input: the program was developed at the initiative of CLICKNL
    • Duration: 2025 - 2029
    • Key words: immersive experiences, virtual reality, augmented reality
    • Project partners: Ministries of OCW and EZK, 120 makers, applicators, knowledge institutions and network partners

Immersive Experiences (IX) are playing an increasingly important role in our lives. Think about virtual reality, 360-degree image/video, augmented reality, chatbots, interactive animation and games. Worldwide, IX is seen as one of the drivers of the third major digital transition, which will have a major impact on our daily lives, work, learning and recreation.

The CIIIC program therefore looks at its applications in culture, gaming, media and entertainment, events, manufacturing, public spaces and government services, among others.

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Augmented Reality

CIIIC programme

CIIIC stands for Creative Industries Immersive Impact Coalition. With this program, we want to enable the creative industries and content creators to capitalize on opportunities around immersive experiences. We do that by increasing capacity, in terms of human capital, education, facilities and labs and knowledge, methods and validation.

Read the summary of the programme proposal.

INTERNATIONAL ACTIVITIES – CIIIC PRESENT AT SXSW

With the Immersive Dreams & Nightmares program, the Netherlands will zoom in on the potential impact of ‘Immersive Experiences’ (IX) during SXSW in Austin, Texas (March 7-10). In addition, efforts will be made to strengthen an international IX community and collaboration.

On March 9, CIIIC will organize a roundtable session during SXSW with the aim of involving the international perspective in important themes in the community such as public values (privacy, digital inclusion, etc.) and talent development.

Read more about the session here and register, or contact our team directly via nils@ciiic.nl for questions. (Also see the full schedule of the Dutch presence in Austin.)

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  • Are you internationally active in the field of IX?

    Register here to stay informed about our international strategy and activities.

Challenges

The emergence of immersive technologies brings challenges. For example, there are currently insufficient experienced workers (human capital) working in the industry. Also, public values within immersive applications are not yet sufficiently safeguarded. In addition, there is a need for applicable and quantified knowledge on how immersive experiences can influence users and there is a need for more shared facilities.

Would you like to know more about the program?

We answer frequently asked questions here.