Immersive Tech Week 2021
From 13 to 17 November, Amsterdam will be the location for VRDays Europe for the seventh year in a row. It is the largest Virtual & Augmented Reality festival in Europe and this year is all about Immersive Tech. Each of the five days of the Immersive Tech Week focuses on a different theme, focusing on the impact of new technologies. Covering topics from ethics to education and from science to art, the event focuses on connecting, inspiring and further developing the XR ecosystem. This edition of VRDays Europe is more international than ever, with partner events and an impressive virtual programme, details to be announced at a later date. Tickets are available at vrdays.co.
Global event in our own country
Immersive Tech Week (ITW) proves that it is possible to host a global event without leaving the country. The festival takes place in the Amsterdam Public Library (OBA) at Oosterdok, online in the Laval Virtual World and in various places around the world via Global Partner Events. This year, in addition to professionals, VRDays Europe is also open to the public and attention is paid to dealing responsibly with new techniques.
Each day focuses on a different theme:
• Day 1: Work, Life and Ethics
• Day 2: Education, Safety and Diversity
• Day 3: Industry, marketing and commerce
• Day 4: Science, Research and Healthcare
• Day 5: Art
A selection from the programme
- The medical trajectory: After the WHO World Mental Health Day, ITW is looking at the possibilities of using immersive tech in the mental health crisis after the pandemic.
- Virtual fashion designer Amber Slooten of The Fabricant explains how her virtual fashion house is conquering the world and also gives away a virtual fashion item to one of the visitors.
- What the Metaverse! This trajectory deals with the development of the metaverse, the 3D internet that will fundamentally change the way we live, love and work. The future of reality is virtual.
- VRLab 2022: Dance like nobody's watching – Cinedans. There is a lot of overlap between immersive tech and performing arts. How does the physical world compare to the virtual when it comes to art?
About VRDays Europe
Dutch Virtual Reality Days was founded in 2015 and annually organises the VRDays Europe festival in Amsterdam. The aim of the foundation is to stimulate the production of VR content, to provide a platform for VR professionals and to facilitate knowledge sharing in Europe. The first VRDays in October 2015 were an immediate success: the event was sold out and there was a lot of media attention. VRDays brings creators together with different sectors and investors to boost businesses and content in this emerging industry. The foundation has an international focus and focuses on harnessing the potential of the European VR/AR/MR industry at a global level. See also vrdays.co for more information.
About Laval Virtual
In its 23 years of existence, Laval Virtual has developed into an important facilitator for organisations in the VR/AR and immersive tech sector. The company leads and connects professionals by organising events and conferences in Europe and Asia, as well as acting as a knowledge center. Laval Virtual organises an annual international exposition on vitual and augmented reality, the last hybrid edition took place from 7-9 July 2021. See also laval-virtual.com.