The dream team: maximising the role of design for innovation
- HEALTHY BEHAVIOUR
- VALUE CREATION
- KEY ENABLING METHODOLOGY
- BIG GROUP WORKSHOP
We are a group of strategic designers at Philips Design who would like to share and validate some insights that we have collected in our projects related to future care solutions.
Context
Technology companies need to innovate the transformation of health care. However, innovation means and implies different things for different people within companies.
Business and design challenge
Business teams tasked with innovation projects frequently have to deal with:
· Lack of a joint vision about the future solutions;
· Conflicting ideas and interests about innovation.
This situation leads them to taking on a reactive innovation approach, and losing sight of greater strategic opportunities that help them differentiate in the market. Without a set of ingredients such as skills, mindsets and tools, achieving greater solutions is hard.
Our hypotheses (generated through projects) are:
There are essential ingredients to deploy more assertive projects to achieve innovation:
1- Understand and define the configuration of a team(s) that meets the transformation in question (right skills, mindset and role);
2- Define tools that enable understanding where the intention and potential innovation roadblocks will appear.
In our workshop we will present a market case involving the creation of a innovative solution where the participants (within a team), need to achieve a highly performing dream team.
At the end of the workshop, the participants will gain insight to allow them to assess and understand some essential ingredients to achieve more successful solutions, happier customers and employees.
Through simple exercises and a discussion the idea is to explore the new roles, including design, required staffing and running more successful innovations to transform organizations.
